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DAL
06-20-2009, 12:59 AM
Some find El Monte police officer's side business -- selling clothing with gang symbols -- dismaying

Officer George Fierro, who was recently videotaped kicking a suspect after a chase, sells 'authentic jailhouse wear' online.

By Hector Becerra and Richard Winton
9:26 PM PDT, June 19, 2009

When El Monte Police Officer George Fierro was seen on video kicking a prone, heavily tattooed gang member in the head at the end of a televised high-speed chase, he received some criticism but also a good amount of praise.

Then the 15-year police veteran's side business made the news, and no one advocated giving him a medal for that.

When he's not fighting crime and chasing gang members, Fierro sells a line of clothing. His company's website is known "for its authentic jailhouse wear."

Among the shirts he sells is one with a black handprint dripping blood -- a symbol of the Mexican Mafia prison gang. The shirt includes the names of members of "the EME" who "wore this tattoo logo." Another shirt has a logo that reads "Green Lighters" with a splatter of blood in the background. The term refers to someone who has defied the Mexican Mafia and has been put on a hit list.

While reserving judgment on the videotaped kick, Councilwoman Patricia Wallach criticized Fierro's business.

"Our police officers spend their time doing everything possible to prevent gang members promoting themselves and here is an officer who is doing his best to glorify gangs," she said.

Fierro's business is called Torcido Clothing. The Police Department's lawyers are looking at the issue, said El Monte Police Chief Tom Armstrong , but only as an "advisory matter."

"There are people who are certainly upset," he said. "They feel that it's inconsistent with a police officer's position within their community to sell those kinds of items."

Fierro could not be reached for comment, and his attorney did not return repeated calls seeking comment.

The videotaped kick is being investigated by the Sheriff's Department. While not confirming who the officer was, a union attorney said the kick was a justified "distraction blow" after the officer allegedly saw movement. The man he kicked, Richard Rodriguez, was a parolee and a member of El Monte's largest gang.

This is not the first time Fierro's side business has caused controversy. In 2007, Fierro filed a lawsuit against an LAPD officer who sent out an e-mail criticizing his business. According to the complaint, the officer wrote: "Has anyone seen or know about this gang clothing that a police officer is selling to gangsters. . . . I understand the clothing has hiding places for contraband, guns and dope. Things that can hurt our real cops on the street."

Fierro said the statement was untrue and libelous. When Armstrong read about the alleged "hiding places,"he said, he examined his officer's clothing website.

"I went there to specifically look for that, because that certainly would be disconcerting if it was true," the chief said. "But I didn't see that."

In the end, the lawsuit was dismissed.

Some gang intervention experts said they were surprised anyone would sell clothing referring to the Mexican Mafia, or that anyone would buy it. Mike Garcia, a former Boyle Heights gang member who works to prevent gang violence, said wearing such clothing can be dangerous in many neighborhoods.

"You're not even supposed to talk about them. It doesn't matter if you're a member or not," Garcia said. "You can get in a lot of trouble. That's dumb."

Chief Armstrong said Fierro is a good gang cop. "He is very adept at gang enforcement and narcotics enforcement. He knows his stuff."

Referring to the shirts, Armstrong said, "I guess it's a freedom of speech issue if you want to call it that. But I certainly wouldn't wear it."

hector.becerra@latimes.com

beachcop05
06-20-2009, 06:30 AM
I don't blame that LAPD officer for making a compaint. And I don't understand a fellow officer being involved in this type of business. First of all my dept's I.A. wouldn't even allow it.

pappabacon
06-20-2009, 11:44 AM
I know there is nothing illegal about what he is doing, but it just looks bad. People who disagree with his use of force will now see his side business and say that it somehow shows he is a bad cop. Like I have heard in backgrounds, it matters what you do, and what it looks like you do.

SHU
06-20-2009, 12:37 PM
This cop sounds like a POS.

DAL
06-20-2009, 01:37 PM
I would think he would at least have the sense to keep ownership of the business disguised. It's not all that hard to do.

Blizzination
06-20-2009, 01:44 PM
The Chief is backing him.....even with all the bad press because of the kick....he's probably a decent cop. Saw a way to make a quick buck on some ****bags.... Morally and ethically questionable...but really, they're all on welfare anyway. So isn't he really just making back our money off of them anyway?

TheKansan
06-20-2009, 04:50 PM
There is nothing illegal about what that cop is doing. I'm all for it, and if he makes some extra cash off of those dirt bags, good for him.

DAL
06-20-2009, 07:15 PM
There is nothing illegal about what that cop is doing. I'm all for it, and if he makes some extra cash off of those dirt bags, good for him.

There are many things that are not illegal. That does not make them right. This clothing glorifies gang life. Especially as an anti-gang officer he should not be doing that.

I also do not know why you assume that the gang bangers are the ones who buy the clothing. My belief is that wannabes buy it.

Garbage Man
06-20-2009, 08:48 PM
I wonder if the reason he kicked that guy in the head is because he is too familiar with the gang mentality.

Bakonewbie
06-20-2009, 10:26 PM
Actions unbecoming an officer?

I will keep my private life unsullied as an example to all... I recognize the badge of my office as a symbol of public faith, and I accept it as a public trust to be held so long as I am true to the ethics of the police service. I will constantly strive to achieve these objectives and ideals, dedicating myself before God to my chosen profession...law enforcement.

TheKansan
06-21-2009, 02:57 AM
There are many things that are not illegal. That does not make them right. This clothing glorifies gang life. Especially as an anti-gang officer he should not be doing that.

I also do not know why you assume that the gang bangers are the ones who buy the clothing. My belief is that wannabes buy it.



It's a t-shirt, it can't hurt anyone. If people don't like what it represents, then don't buy it. I do agree that it's just a bunch of wannabes wearing the stuff, but that just further reinforces my belief that it is harmless.

District B 13
06-22-2009, 09:28 PM
BS. Look closely and you will probably find some "friends" of his on the other side... POS.